Showing posts with label Owners. Show all posts
Showing posts with label Owners. Show all posts

Friday, 2 August 2013

Real-world confessions from Surface RT owners: Who loves it and why

Let’s face it: The cards were stacked against the Surface tablet with Windows RT from the, well, Start.

Microsoft originally asked customers to shell out iPad-levels of cash for a brand-new user interface running on a somewhat anemic processor, then failed to convince third-party developers to launch apps for the new platform. Today, the Surface RT is arguably little more than a Web browser paired with Microsoft’s own apps.

Well, that’s the conventional wisdom, at least. But is it completely, categorically true?

“I didn’t buy the Surface because I am some crazy fanboy or too poor for an iPad. I bought it because it was the best choice for me.”
We set out to find out people who purchased the Surface tablet with Windows RT—people who loved it and people who hated it—and ask them whether their opinions of the tablet have improved or diminished over time. You can find disappointment, certainly. But others have found that the Surface RT has settled into a niche within their computing lifestyle, with certain features meshing nicely with their own needs and uses.

What we most wanted to know was this: Has the Surface lived up to its promise, and if so, why? To many we spoke to, the answer is yes—and for a variety of surprising reasons.

Most interviewees purchased the Surface RT last October, when Microsoft first launched Surface alongside Windows 8. At that time, Microsoft made the tablet the centerpiece of a “Stomp”-styled TV spot that highlighted the Surface as a sexy, aspirational piece of tech culture rather than a productivity tool. This is notable, because productivity drew many of our Surface RT–owner-interviewees to the tablet.

Take Jaime Banks, a programmer who said he bought an Apple iPad 2 when it launched—and then sold it five days after buying the 32GB version of the Surface RT. “I did this because I just believe in having the right tools,” Banks said in an email.



Surface RT in Jaime BanksJaime BanksThe Surface occupies a small niche in Jaime Banks’ computing lifestyle.
Banks said he ended up buying what was essentially a grab bag of accessories and apps for the iPad 2, and the Surface made all these purchases irrelevant. “My Surface fills the need for all of those devices,” Banks wrote. “As much as Tim Cook wants to say that [converging] a toaster and a refrigerator does not work, that is just what iPad users sometimes want... People have tried to use the iPad like a PC since it came out. I was tired of having a half solution. No matter how much I liked the iPad, it did not fill the need.”

Jeffrey Roach, an IT learning architect for a small consulting company, ditched his Samsung Series 7 notebook for the Surface RT in October. When asked why he bought the Surface, Roach provided a laundry list of apps, including Microsoft Office Home and Student RT (which Microsoft bundled with the tablet), Microsoft Outlook RT, Lync, various IM clients, and other software. Roach bought two more Surfaces as well: one for his 12-year-old son, and one for his wife, for use in her doctoral studies.

”Now I use my RT for 95 percent of my compute tasks, even more so now that Outlook 2013 [is included] in the 8.1 Upgrade,” Roach said via email.



Surface RT with Jeff RoachJeff RoachJeff Roach poses next to his Surface RT.
“Maarten,” a lawyer living in Belgium, asked that his real name not be used because he wasn’t sure if Microsoft Office Home and Student RT allowed for professional use—a testament to the productivity software’s utility. “My colleague bought the Surface Pro and it is not good for me,” he wrote in an email. “Too heavy, battery intensive. For my main purpose (use for work on the move, and often during long flights or waits in airport lounges) the RT is absolutely the best (for me). I did not suffer from confusion with the ‘full’ Windows, since I knew what RT was meant to be—and frankly, it is better than what I had expected.”

Of the many Surface RT customers we talked to, only one even mentioned gaming, and just in passing. Instead, nearly all found that the Surface RT delivers on what they bought it for: basic productivity, especially where Microsoft’s own apps suite is concerned. And they repeatedly came back to two other strengths: the hardware itself, as well as the usefulness added by Windows 8.1 and its Windows RT flavor.

The fact that users enjoyed using Microsoft Office when they bought the Surface RT for that very purpose wasn’t really surprising. But users also pointed to Microsoft’s other native apps as Surface RT selling points.



Microsoft Surface in Palo AltoMartyn WilliamsMicrosoft Office is one of the selling points of the Windows RT tablet, fans say.
“I work on Windows 8.1 RT preview, and find it is already a good improvement over the original version 8.0,” Maarten said. “The office suite completely met my expectations when working with my Type Cover keyboard. In touch mode there is still significant scope for making it more finger-friendly. Initially, I didn’t like the Mail application and was waiting for the Outlook version. In the meantime, with the improvements made to it, I have actually started to like its relative simplicity and speed.

“In touch mode, on the go, the Mail app also works very well,” Maarten added. “The input prediction is extremely intuitive and I find that I can form almost entire sentences by inputting at most the first letter of a word. As a lawyer, I am quite a power user of the mail and office apps.”

When asked about the Surface RT’s strengths, several users tied the device’s design, hardware, and apps together.

“I love it for its niche: It’s the only portable device that can run Microsoft Word for 10 hours between charges,” said Andy Rathbone, who bought a Surface RT as the foundation for his book, Surface for Dummies.



Surface RT with Andy RathboneAndy RathboneAndy Rathbone with his Surface RT.
The Surface RT uses a quad-core, 1.3GHz ARM Cortex A9 processor, and provides an estimated eight to nine hours of battery life—about double that of the Surface Pro, which uses a more powerful, power-hungry Intel Core i5 processor. Some users said that the loss of horsepower was more than compensated for by the extended battery life.

Rathbone said that he actually uses the Surface RT as a second screen—for example, loading an Excel spreadsheet via SkyDrive—while he works on a separate, traditional PC. Banks, the programmer, often explores a similar use case for his Surface RT.

“What benefits does the RT have over the Surface Pro?  Longer battery, no fan or mechanical parts, does not overheat as easily,” Banks said. “I did not need raw power home or away in my tablet. In those cases, I would use one of my many laptops or desktops that have all the power I need for development. What I needed was a device that was like the iPad, but that could be a PC.”

Finally, there’s the preview of Windows 8.1, which several users have already loaded onto their tablets. (Microsoft has said it will ship the RTM version of Windows 8.1 to OEMs by late August, meaning that general availability will be sometime after that, possibly October.) User Rob Clive said that the Windows 8.1 update really improved the Surface RT experience, and the way the soon-to-be-renamed SkyDrive cloud storage service is integrated is “fantastic.”



Jared NewmanCan you put three browser windows next to each other on an iPad? With Windows 8.1, you can. (Click to enlarge.)

A user named “Cole” posted his own impressions of the Surface RT on YouTube two days before PCWorld began soliciting customer opinions. In an email, he declined to give his name because of the company he worked for, presumably a competitor.

“I don’t understand why everyone’s calling this thing a flop,” Cole said. “Yeah, I get that if you compare it to your iPad or your Android tab, fair enough, you get more apps. But with this thing it’s more useful than all those tablets put together. I actually bought it because of the price drop, but I’m actually pleasantly surprised with it, and I just love using it every day.”

Unsurprisingly, the lack of apps topped the diverse list of complaints. While the addition of Windows 8.1 seemingly lit a fire under developers, a PCWorld analysis shows that one current Windows Store strength is games, a category that’s not important to the customers we interviewed. Meanwhile, the Windows Store still lacks several top-tier apps that are available for other platforms.

But one of the issues that Microsoft will have to address concerns basic functionality. Rathbone said that lack of driver support, along with decent apps, is a weakness. “Even the built-in Mail program doesn’t support something as basic as POP,” he added.

A user who identified himself as “gscratchWRT,” the handle he uses on Microsoft’s own forums, said that he had won the Surface RT in a contest, and had no expectations when receiving the device. He had intended to carry it as a replacement for a full-size laptop on business travel, a goal he said he has come close to. But the lack of a Cisco VPN and the inability to connect to his Windows domain held him back, he said.

Living in Europe, the lack of Spotify and Sonos music apps frustrated “Maarten,” who said he turns to his Apple iPod instead. He said he uses Bento and the Wall Streel Journal app, and enjoyed running them in full-screen mode. But the real problem for him, he said, is simply how slowly Internet Explorer runs.



Microsoft Windows StoreFor many, the Achilles heel of Windows 8/RT is the lack of apps. (Click to enlarge.)

“My main irritation is the slowness of IE for RT,” Maarten wrote. “I feel I lose a lot of time. It is always a delight to be back at Firefox with ad-block. For a device that is built for mobile access, this should not be the case. IE is the weakest link in the chain—its slowness irritates. Let Firefox make an app.”

Roach, the consultant, also said he had noticed how slow the Nvidia Tegra 3 processor ran, and would welcome an active digitizer like the one that comes with Surface Pro.

Hoang Long Tran wrote to say that he would never use a Windows RT device again.

“After using it for a few months, I was very disappointed because I found there were a lot of system errors that happened due to the updates that Microsoft provides," wrote Tran. "For example, after an update, sometimes my Surface RT couldn’t be woken up from sleeping and I [would] need to press the power button for a few seconds to restart the device. When the Touch Cover sometimes does not function, I have to remove it and attach it to the Surface again to make it function properly.”



Surface RT MaartenMaarten"Maarten" enjoys his Surface RT in his Brussels home.
Tran, obviously, is not in the market for another Surface RT. But Maarten said he would buy another, and Roach and Banks said that they already had. “One is enough,” Rathbone, the author, replied.

Most agreed that the new, 30 percent discount in pricing played a role. “Not sure, I might wait for the next generation devices,” Rob Clive said, when asked if he would buy another Surface RT. “I do believe Microsoft needs to keep the price low, as they are not, in my opinion, ready to go head to head with iPad,” he said.

The future processor of the Surface RT? Very possibly.
It’s still unknown whether Microsoft will manufacture a next-generation Surface RT, which would indirectly indicate the fate of the Windows RT operating system in general. Intel is set to release its next-generation “Bay Trail” Atom processor this fall, a chip that can run both Windows 8 and Android natively. If Microsoft did refresh its basic Surface model with Bay Trail, it wouldn't really need Windows RT. Nevertheless, it would likely sell its stock of current Surface RT tablets at a steep discount.

Generally, if a customer liked the Surface RT, he or she seemed to think that the Surface RT, and Windows RT, had a future. That’s helped quite a bit by Windows 8.1, they said.



“Yes, there is a future for RT,” Roach said. “I do believe we will see Windows Phone and RT merging into a single ARM [offering]. The hidden value you’re looking for is the fact that in roughly the same form factor of an Android or iPad, I get a fully functional tablet that also is fully compatible to use with Office. The pundits are always singling out the app situation but honestly with Office and IE I can do 100 percent of what the other two eco-systems use apps to accomplish.”

Saturday, 13 July 2013

Hulu Owners Call Off Sale, Instead Pledging to Invest to Take On Rivals

The three companies that mutually own Hulu — 21st Century Fox, the Walt Disney Company and NBCUniversal — said Friday that instead of selling the pioneering streaming video Web site, they would make a new investment of $750 million and use Hulu’s technology to compete against other online distributors like Netflix. The announcement represented an anticlimactic end to months of sale speculation and disappointed bidders like DirecTV, that were prepared to pay about $1 billion for the site.

The Web site’s owners concluded, according to a person with close ties to the negotiation process, that the “equity value in the long run outstrips the sale value.”

“The future of Hulu is bright, and if the future of Hulu is bright, then we should hold onto it,” Robert A. Iger, the chief executive of Disney, told reporters at the Allen & Company media and technology conference in Sun Valley, Idaho. Mr. Iger said that the decision had nothing to do with the bids for the video service, calling them “good, solid offers.”

Speculation about the fate of Hulu has hung over the conference, an annual gathering of top media and technology companies normally known for the deals that emerge from lunches and quiet meetings held at the mountain resort. Mr. Iger had been seen huddling with Chase Carey, the president of 21st Century Fox, during the conference.

Mr. Carey checked out of the resort shortly before the Hulu decision was made public. But the company’s chief executive, Rupert Murdoch, was still there, and he told reporters afterward that he was “very pleased.”

The decision to stick together was made, he said, after getting Hulu’s operators — meaning Fox and Disney — on “the same page.” Seemingly casting some blame in Disney’s direction, Mr. Murdoch added, “I was always on that page.”

The companies have clashed repeatedly over Hulu for years; meanwhile, the third owner, NBCUniversal, has been a silent partner since being acquired by Comcast in early 2011. (At that time the government barred Comcast from being involved in Hulu’s business affairs, for fear that it would try to impose restrictions on Hulu to protect its core cable business.)

Hulu’s board explored a sale once before, after receiving an unsolicited bid in mid-2011, but decided to call off that sale a few months later.

For 21st Century Fox and Disney, holding onto Hulu keeps them intimately involved in the future of streaming video, a field dominated by Netflix and Amazon. The companies had little to say on Friday about how their decision to keep the site will affect the site’s tens of millions of monthly users. Currently, Hulu has a free Web site, with streams of TV episodes supported by advertisements, and a subscriber-only part of the site, called Hulu Plus, with a greater number of episodes.

While the free site is not going anywhere anytime soon, the companies might further emphasize Hulu Plus, according to people at the companies who spoke on the condition of anonymity while discussing confidential conversations. Its owners have visibly started moving down that path by placing limits on the number of shows that are streamed free the day after they are shown on television.

What the companies are almost certain to do, these employees said, is seek to turn Hulu into an industrywide “TV Everywhere” service. “TV Everywhere,” the concept that cable and satellite subscribers should be able to stream shows and channels whenever and wherever they want, has been talked about for years as a way to retain subscribers — and counter the threat from Netflix — but programmers like Fox, and distributors like DirecTV, have struggled to make it a reality.

The owners believe Hulu could help by becoming a hub for “TV Everywhere,” perhaps by adopting a login system that verifies cable and satellite subscribers’ identities and then serves up programming for them. This would be bad news for households that use the site to avoid paying for cable, but potentially good news for the people who do pay, because it would provide broader on-demand access to the hundreds of television shows that are hard to find online now.

Hulu will also continue to increase the number of original shows that it commissions, in a strategy similar to that of Netflix, which has gained attention for expensive shows like “House of Cards.” Skepticism abounded on Friday about how competitive Hulu can really be, given Netflix and Amazon’s deep pockets. But much of the $750 million infusion of cash announced by Hulu’s owners on Friday will be spent on program acquisition and program development, according to people at the companies. The money will also be spent on marketing and technology.

Some participants at the Allen & Company conference this week questioned whether Disney and Fox ever truly intended to sell Hulu, and instead used the sales process to establish a value for the video service.

DirecTV, believed by some to have been the front-runner in the bidding this summer, declined to comment on the owners’ decision not to sell. So did Time Warner Cable, which had proposed that it become a minority owner of the site alongside the other owners. Bloomberg reported late Friday that the cable company remained in talks with the owners about acquiring a stake, and said that a deal could be reached by the end of July. ga

Hulu Owners Cancel Auction - Again

The auction for Hulu is off.

A news release announcing the decision was jointly issued by 21st Century Fox, NBCUniversal and Disney on Friday morning. It came after a final bid that reportedly topped $1 billion from DirecTV, one that reportedly topped $900 million from Peter Chernin and AT&T and interest from Time Warner Cable in acquiring a stake.

“Hulu has emerged as one of the most consumer friendly, technologically innovative viewing platforms in the digital era. As its evolution continues, Disney and its partners are committing resources to enable Hulu to achieve its maximum potential,” said Disney CEO Bob Iger.

Speaking at the Allen & Co. retreat in Sun Valley, Iger offered more of an explanation about why Disney and its partners decided to keep the online video site. "We ultimately concluded that, even though we had some very compelling offers on the table, the future of Hulu is bright,” Iger told Bloomberg. "And if the future of Hulu is bright we should hold on to it."

"This had nothing to do with the offers that were on the table -- they were actually quite compelling," he added. "But, again, when we compared them with what we saw the potential of what Hulu could be, particularly because we were aligned in vision, it was smarter for the shareholders of our companies for us to stay in."

ANALYSIS: Why Pay TV Would Have Paid Big Money for Hulu

“We believe the best path forward for Hulu is a meaningful recapitalization that will further accelerate its growth under the current ownership structure,” said Chase Carey, president and COO of 21st Century Fox.
The auction had drawn initial bids bids from Yahoo, Silver Lake Management with William Morris Endeavor, and also a final-round bid from Guggenheim Digital Media, the parent company of The Hollywood Reporter, in partnership with private equity firm KKR. Hulu generated about $695 million in revenue in 2012 via ad sales and through 4 million subscribers who pay for monthly access to Hulu Plus, the company's premium service.
It's the second time in two years that Hulu's owners have considered selling the company, and pulled the plug on an auction. Two years ago, some potential buyers were hesitant over a lack of assurances that Hulu would retain access to TV programming from Disney, Fox and NBCU if those companies were no longer equity owners.

Sources familiar with the process said last-round bidders were disappointed by the last-minute cancellation of the auction. One source said bidders were only told on Friday that the current owners had pulled the plug.

Hulu's library today includes 70,000 TV episodes from about 2,500 series.

DirecTV was interested in making Hulu its TV Everywhere platform and possibly bundling pay TV and Hulu subscriptions.

FULL RELEASE:

21ST CENTURY FOX, NBCUNIVERSAL AND THE WALT DISNEY COMPANY TO MAINTAIN OWNERSHIP POSITIONS IN HULU

Companies Make Commitment to Recapitalize Hulu with $750 Million in New Funding to Propel Future Growth

New York, NY & Burbank, Calif., July 12, 2013 – 21st Century Fox, NBCUniversal and The Walt Disney Company today jointly announced that they will maintain their respective ownership positions in Hulu and together provide a cash infusion of $750 million in order to propel future growth.

Launched in 2008, Hulu is now a leading aggregator of premium online television content from over 400 content partners, and has achieved more than 30 million monthly unique visitors.

“Hulu has emerged as one of the most consumer friendly, technologically innovative viewing platforms in the digital era. As its evolution continues, Disney and its partners are committing resources to enable Hulu to achieve its maximum potential,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company.

“We believe the best path forward for Hulu is a meaningful recapitalization that will further accelerate its growth under the current ownership structure,” said Chase Carey, President and Chief Operating Officer of 21st Century Fox. “We had meaningful conversations with a number of potential partners and buyers, each with impressive plans and offers to match, but with 21st Century Fox and Disney fully aligned in our collective vision and goals for the business, we decided to continue to empower the Hulu team, in this fashion, to continue the incredible momentum they've built over the last few years."

Hulu launched its premium subscription service, Hulu Plus, in 2010, which has now surpassed four million subscribers after more than doubling in 2012. Hulu achieved record revenues of $690 million that same year.

Tuesday, 2 July 2013

Tesla Owners Get Their Own Google Glass App

Tesla Model S owners and Google Glass Explorers. Two circles of a Venn diagram that likely don’t overlap. Much. But that hasn’t stopped Sahas Katta from developing an app for Glass that gives Tesla owners some basic control over their all-electric sled.

Katta had access to a Model S owned by a family member and reverse-engineered the official Tesla app for Android to run on Google Glass.

That means the functionality is limited to what Tesla baked into its original app, but it’s a solid start.

Katta’s Glass app allows users to view the amount of juice and charging status, remotely start and stop charging, and pop open the charge port. Locking and unlocking the doors is also included, as well as being able to honk the horn and flash the lights.

More useful is the ability to see the interior and exterior temperatures and then set the auto climate system to heat or cool the inside before the owner returns. And since the app relies on the built-in GPS of both the smartphone and the car, it can help owners find their Model S in a crowded parking lot. (Not that the Model S is that ubiquitous to begin with, unless you live in the Bay Area).

But again, the functionality is limited to what was included in the original Tesla Android app. But Katta has plans to expand, with voice controls to, say, open the trunk or lock the doors, get a push notification when the Model S completes charging, and even incorporate some kind of head-up display.