Constantin Film, Germany's leading independent film production company, has signed a wide-ranging digital deal with the country's leading Internet TV channel, Mediakraft Networks, that will see Mediakraft coordinate the online promotion of Constantin's film slate.
The deal, announced by Constantin's head of film and television Martin Moszkowicz, will mainly be focused on using YouTube as a promotion platform for Constantin film trailers as well as a distribution outlet for new exclusive online content.
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Less than two years old, Cologne-based Mediakraft, an association of online channels, boasts 8.5 million unique users, making it Germany's largest online-only network.
Late last year, Mediakraft received a seven digit capital investment from Shortcut Ventures, the media equity group whose partners include ex-Endemol CEO Ynon Kreiz and Martin Borowski, the former CEO of Sony Pictures Germany.
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